Dahlia Brue is the proprietor of Idun, an impeccably curated women’s clothing store that would be a draw in any city, but just happens to be located on Selby Avenue in St. Paul. The shop’s interior, minimalistic and stunning, serves as the perfect backdrop to a collection of brands and labels that feel effortless, sophisticated, and timeless.
Tell us about Idun.
Idun is a women’s clothing store in St. Paul. The purpose of Idun was to bring designers who were doing progressive work and bring it to people to show them that there were interesting things going on in St. Paul specifically.
What is important to you about supporting small business?
I think that supporting small business and even specifically American made is important because you know where product is coming from. You know that the business is really taking care to make sure that they’re bringing you the best product that they can. You know that they are really believe in it, so you know you’re getting quality.
Tell us your take on what’s going on in the Twin Cities right now.
I’m so excited to be a part of the Twin Cities and kind of what’s going on here. We’re not in New York, and we’re great with that. We love that we are Minnesota and a little bit under the radar, but still doing really, really great things. I think that to live here and to call this place home, you have to be pushing forward and interested in doing cool things.
What inspires your personal style?
I’m inspired by all different mediums of art, music, fine arts, dance, and it’s cliché, but nature. I think that’s the original beauty, and so going back to those things is really inspiring. I would say my personal style is classic and timeless, but adding a bit of a risk-taking component to make things a little bit interesting and thoughtful and make you look twice.
What’s your favorite J.W. Hulme bag?
My favorite J.W. Hulme bag is the Washburn Tote. I think it’s the perfect size. I have two kids, so I have a lot of stuff, and that bag is perfect.