Meet Tastemaker Rita Mehta of The American Edit
Rita Mehta, founder of The American Edit. A place to celebrate the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style.
What does handmade mean to you, and why is it important?
Anything that is handmade is special – whether the item is the epitome of quality and a work of art and precision or a work in process. Technology is amazing and has it’s place, but there is an irreplaceable appeal to handmade goods.
What is important to you about supporting small business or American-made brands?
There are too many reasons to share in one post! Ultimately, I believe in responsible, thoughtful consumption and the best way to do that is to support local businesses and brands.
What else inspires you?
Travel. The amazing makers I meet while writing The American Edit. A really great book. The idea that the more I work, the more I can give back.
How would you describe your style?
Casual. With the exception of my shoes, I focus on comfort and almost always wear jeans. I wouldn’t say my style is minimalist, but I ascribe to the idea that you should buy less, but better and have a comparatively small wardrobe that aligns with that notion.