J.W. Hulme Co. | Leather Bags & Luggage

Meet Tastemaker Rita Mehta of The American Edit

Rita American Edit
Rita Mehta, founder of The American Edit. A place to celebrate the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style.

What does handmade mean to you, and why is it important?
Anything that is handmade is special – whether the item is the epitome of quality and a work of art and precision or a work in process. Technology is amazing and has it’s place, but there is an irreplaceable appeal to handmade goods.

Tell us about your favorite J.W. Hulme product picks.
Continental Duffle, Linwood Large Wallet, Leather Envelope, Legacy Shopper Tote

What is important to you about supporting small business or American-made brands?
There are too many reasons to share in one post! Ultimately, I believe in responsible, thoughtful consumption and the best way to do that is to support local businesses and brands.

What else inspires you?
Travel. The amazing makers I meet while writing The American Edit. A really great book. The idea that the more I work, the more I can give back.

How would you describe your style?
Casual. With the exception of my shoes, I focus on comfort and almost always wear jeans. I wouldn’t say my style is minimalist, but I ascribe to the idea that you should buy less, but better and have a comparatively small wardrobe that aligns with that notion.

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